Law Firms Don’t Need Marketing! We Sell Ourselves!

Law Firms are not traditionally viewed as businesses in the same way that other companies are. This derives largely from the fact that lawyers have long occupied a different position in our society than business-people. For good or worse, however, things have changed over the past few decades, and more than ever, law firms are now acting like other businesses.

Unfortunately, this also means that law firms now have to put more effort into certain aspects of business that they previously ignored. Marketing, in particular, is an area that law firms, now more than ever, are having to focus on. Competition for clients is tougher than ever, making it necessary to differentiate your legal practice from that of your competitors. How can one efficiently and smartly go about this?

To begin with, you need to come up with a consistent message. If you tell people 100 different things about your firm, then you run the risk that they don’t remember any of them. In addition, no one will ever think that you are an expert in any area. Part of coming up with a consistent message is focusing in on a particular area of practice. The lawyers at your firm may have experience in a number of different areas, but when it comes to marketing yourself, you need to target one area at a time. Pick your strongest area or the area you most want to grow, and build your message around that area. Once you get a lot of clients coming in because of your consistent marketing in that area, you can move on to another.

Use real testimonials. Obviously, if you’re just starting out, then this is tough, so don’t worry about it. However, if you have any experience at all, ask your prior clients if you can use them for a very short, written testimonial. Potential clients are heavily swayed by another person who was in their same situation telling them that you helped with that situation. This kind of marketing is way more persuasive than you telling them over and over how good you are at something.

Always imagine your perfect client. This tip is more of a general thought-process than anything else. Whenever you do any type of advertising or marketing for your law firm, you need to make sure that you’re always thinking about it from the perspective of your perfect client. It sounds simple, but what it really requires is going out and getting to know your perfect clients. Ask them what they’re looking for in a law firm or a lawyer, and ask them what their concerns are. If you’re able to do this, it is an extremely valuable part of your marketing.

I love marketing, but at first it was very daunting for me. I had no idea what to do, what to say, or where to market myself. Even now, I always question my techniques to see if I can improve them. Keep in mind that marketing takes a little time, so don’t give up right after you get started. At the same time, if something isn’t working after a few months, re-evaluate and try to figure what’s not working about it.

Seven Steps for Picking the Best Birth Injury Law Firm

Choosing a law firm is never easy. A commercial on television, billboard on the side of the road, or advertisement on your favorite web page tells you very little about the quality of the firm you select. Recommendations from friends are good, but only if you happen to have a friend who previously had a lawsuit in the same area as you. Referrals from other attorneys who may know the leading experts in the area you need can be helpful. Still, the process of choosing a law firm can be largely mysterious.

Let me help clear it up. If you suspect your child was injured by medical negligence and are looking for the right firm, here are some steps you can follow to choose the best lawyers for the job:

1) Make sure the firm specializes in birth injury cases. Wouldn’t you rather hire someone who is familiar and comfortable with the area? Law firms with lots of experience in birth injury will be far better equipped to deal with your case than those who are new to the field. If you are getting a recommendation, ask to be referred to a firm whose specialty is birth injury.

2) Look at the firm’s credentials and rankings. There are a number of websites and publications that rank attorneys and law firms. These can provide useful information about a firm’s value, success, and reputation. Check out Martindale.com, Best Lawyers, Super Lawyers, and the US News rankings of best law firms.

3) Choose a law firm with medical professionals on staff. Success in birth injury cases depends on nuanced knowledge of both the legal and medical system. If your law firm has doctors, nurses, and other medical professionals working for them, they are better prepared to handle the subject matter and win your case.

4) Make sure the law firm knows how to say “no” to too-low settlement offers. Defense attorneys may offer attractive settlements that may be, in reality, far lower than the actual cost of lifetime care of a severely disabled child. You need an attorney you can trust to turn down offers when appropriate.

5) Pick a firm that has sufficient financial resources. Law suits can take years from start to finish – and when the payout only comes at the end, some firms will not be able to make the necessary investment. By looking at the size of a firm’s staff, the number of years they’ve been practicing, and evidence of successes, you can get some idea of their financial depth. This is needed if you want them to keep experienced attorneys and staff working on your case, potentially for a long time.

6) Do not choose a firm who demands payment up front. Injury attorneys are typically paid a portion of the payout if they win or settle your case. A good firm won’t rush you to sign an agreement if you are still uncertain. Make sure they are easy to reach and keep you updated on the progress of your case.

7) Don’t assume your firm has to be confined to your geographic area. Some larger law firms are licensed to practice in many states.

Best Law Firms – What Are They?

People have always wanted to consult the best law firms for solving their legal problems. However, it is not easy to find one that can guarantee a solution for all the legal problems a person has to face. There are a select few which have the experience and the expertise of handling a wide array of cases. Most of them that are present in the market usually provide solutions for a few types of cases only. They do not have the lawyers or the support staff that is needed to handle many types of cases.

The legal problems of a person can range from personal injury claims to criminal charges and drug offenses. Not all firms have the expertise in handling all these cases. Only the best law firms have the resources available to them to take up all these cases. There are many things that add up to make a law firm the best in the business. These things include:

  • Level of experience and expertise of its lawyers
  • Number of famous lawyers present in its ranks
  • Types of cases it can handle
  • The competence of the support staff that works alongside the lawyers

One that has all the above mentioned credentials will soon become one of the top firms in the business. However, it is not very easy to become a renowned firm. It has to make many improvements in its structure to come up to the level of the big firms. These improvements are going to dictate if a firm is going to become a good law firm in the future or not.

The presence of a nice mixture of youth and experience is always good for a company and the same is true for a law firm too. Young lawyers need to be trained so that they become the champions of the future. There is no better way to train the young lawyers then to give them the chance to work alongside famous lawyers. This way the young lawyers are going to gain experience and are going to add to the potency of the firm.

Another way to enhance its portfolio is by increasing the number of services it provides to its clients. People like to consult a law firm that has a solution for each of his problems. Therefore the best firms are always ready to increase the scope of their services. Any new law firm should do the same and keep on increasing its network of lawyers. The international appeal is also necessary, one or two high profile cases can change the reputation of the firm. In order to increase global acceptance a law firm must continue to hire lawyers present in other countries of the world. This way the firm would be able handle the cases from abroad as well. For a law firm to rise up to the top it is necessary that its members work very hard to earn the top position.

Know more about the Best Law Firms in the country

How to Become a Partner in a Law Firm

Becoming a partner in a law firm is an objective for most lawyers. Partnership entails successfully running the law firm and meeting the expectations of your partners and clients. Lawyers who want to make partnership have to dedicate several years to building good reputation inside and outside their law firms. This usually requires consistently performing good work, earning the respect and admiration of the junior lawyers, the partners and clients they work for. It also requires staying active in their local bar associations and publishing articles on related legal issues.

Lawyers frequently think that being a good lawyer will be sufficient to qualify them for partnership appointment. Being a good litigator is certainly a big part of the criteria for partnership in a law firm. However, there are usually numerous other factors that are taken into consideration for eligibility for legal partnership.

Why is it important to become a partner in a law firm?

As a beginner in the legal world, a lawyer needs to work as a trainee in a law firm for a few years. To succeed as a lawyer, you need to have a clear understanding of the law and get to know the inner workings to help you win cases. Once you have gained enough experience and earned a reputation for winning cases, your chances of becoming a partner is close to reality.

Being a partner has lots of benefits. One of these is become a part owner of the firm and acquiring a share of the profits. A law firm partner also has a right to vote on decisions made by the firm which will include voting on how profits are distributed, making decisions involving the appointment of future partners and deciding the types of clients to represent.

How can a lawyer work up to become a law firm partner?

Being a partner starts with having a common goal and a vision of how you are going to become a part of a law firm and reach the important milestones in your legal career.

Here are tips to successfully become a law firm partner;

Number One
Work the hours: More hours are better.

Number Two:
Bring in new clients: Working hard is a given but a lawyer must also bring new business to the law firm.

Number Three
Be proactive: Anticipate and plan for the future before it transpires. These efforts will please partners and clients.

Number Four
Be result-oriented: Strive to deliver results quickly.

Number Five
Be a team player: The best lawyers are team players who take a personal interest in the firm’s success.

Number Six
Respect firm employees: Treat every staff member the same way you treat your boss.

Number Seven
Practice consistency: Success results from exercising good habits every day. Do not delay and be prompt when responding to any legal concerns.

Number Eight
Accurate time sheet filling: Filling your time sheet truthfully and on-schedule is the best of establishing credibility.

Number Nine
Create work-life balance: The legal profession can be demanding. Therefore, it is very important that you ensure you maintain work-life balance focusing on your family and your health.

Living the life of a professional litigator is challenging. Therefore, having the drive to succeed is not enough. You must also be smart and to prepare yourself for partnership. Those actions will exemplify your true desire for success in the legal profession.

Law Firms – How to Pick the Best One for You

If you are in need of professional and reliable legal advice, then you need to think about the aspects you would like to define the chosen law firm and where to look for that particular law firm. No matter if you need business consultancy or you have been sued and you need competent legal representation, a professional law firm can help you out.

Aspects That Define a Truly Reputable Law Firm

First and foremost, the employees of the law firm must have extensive knowledge in their field of activity – the more customers they have had in the past, the better! Part of the knowledge is given by “hands-on experience”, this is why lawyers that have represented many people in the past are more preferred than beginners – even so, this is not a general rule.

Moreover, the lawyers should talk to you in clear and plain English, rather than using that legal talk only professionals tend to understand. The lawyer must not forget to offer clear and concise advice and explanations whenever you need them. Also, keep in mind that just like it happens with medicine and other professionals, law has different branches: there is the tax law, civil law, criminal law, divorce law and so on. It is essential to choose the one that best meets your needs.

Certification is also highly important, as you must only work with skilled, certified and competent people who have received accreditation from professional bodies. The accreditation is a very good indicator that will help you see whether the law firm in question is actually the most qualified one for your situation.

The client-lawyer privilege is another important aspect, as this is related to mutual respect and understanding – the lawyer must understand your case, he or she must not be judgmental and the lawyer must offer unbiased, objective and useful legal advice. In order to do so, the lawyer must firstly be qualified for the job.

Where to Look for Good Law Firms?

When it comes to selecting the best firm out of several law firms, it must be mentioned that there is more than just one place where you can go and look for reputable lawyers. There are special legal societies where all the law firms are listed – these institutions can put you in touch with a local firm and you can arrange a consultation, to see whether the firm meets your needs. On the other hand, you can rely on word of mouth – ask your acquaintances for recommendations, and you might be surprised to find an affordable and professional lawyer nearby! On the other hand, the local newspaper or the Internet can also come in handy – especially the local newspaper, as most attorneys and lawyers choose to advertise their services there.

The last step you need to do prior to signing the contract is to talk to the desired law firms face to face, to see if you are on the same wavelength. Make sure to ask essential questions, such as the hourly rate, the track of record, the availability and such. In some cases, it can help to set a fixed spending limit that will allow you to stay within the limits of your budget. Last, but not least, make sure to ask your attorney about his expertise and the services he specializes in.